Over the past two decades, several persuasive technologies and behavior change support systems aimed at promoting change in different domains including health, safety and security, environmental sustainability, energy conservation, marketing, and education have been developed. However, most of these technologies adopt the so-called one-size-fits-all approach in their design and evaluation, which has been shown to be far less effective at motivating behavior change.

The goal of the Personalization in Persuasive Technology Workshop is to connect diverse groups of persuasive technology and behavior change researchers and practitioners interested in personalization and tailoring of persuasive technology to share their experiences, ideas, discuss key challenges facing the area, and how to move the field forward. The workshop will cover broad areas of personalization and tailoring, including but not limited to personalization models, design and evaluation methods, and personalized persuasive technologies. We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Workshop papers and ideas will be archived online to be accessible to the general public. The workshop will consist of a brief introduction, presentations of accepted papers, small group interaction, and a closing plenary discussion.

The workshop will be held in conjunction with Persuasive Technology 2016, the 11th International Conference on Persuasive Technologies.

Important Dates

  • Feb 2, 2016: Submissions deadline
  • Feb 10, 2016: Acceptance notification
  • Feb 20, 2016: Camera-ready version due
  • April 5, 2016: Workshop

Position Papers

Participants are invited to submit:

  • position papers(2–4 pages)
  • work-in-progress papers(2–6 pages)
  • full research papers(6-12 pages)

Page limits exclude bibliography. The submissions have to be formatted according to theSpringer LNCS format. Submissions do not need to be blinded.

Please send your submissions to

Workshop Organizers

Rita Orji, McGill University, Canada
Marc Busch, Austrian Institute of Technology, Austria
Arie Dijkstra, University of Groningen, Netherlands
Michaela Reisinger, Austrian Institute of Technology, Austria
Agnis Stibe, Massachusetts Institute of Technology, USA
Manfred Tscheligi, University of Salzburg, Austria